Marketing News

March Is Mani Madness!

Putting its own spin on the college basketball tournament that consumes many a sportsfan’s attention in March, OPI last month created its own bracket-style competitive tournament called #OPIManiMadness, which featured nail artists who showcased their work on social media channels.


The final #OPIManiMadness All-Star Nail Champion and the winning nail art look was scheduled to be selected on April 2, and shared on @OPI and @OPI_Professional Instagram pages.

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